|A selection of the En Route Me, Myself & My products.|
Friday, February 17, 2012
En Route a brand battle winner
In the next issue of PAX International, set for distribution in Hamburg, you’ll be able read insights from several companies that have developed in-house brands that have been successful in attracting airlines customers.
But just as we begin to wrap up the issue and make plans for the WTCE/AIX event next month, we get word of an award-winning program from one of the industry’s longtime suppliers.
“We sit very proudly amongst some other winners this evening such as Heinz, McDonald's, Weetabix and Hellmann's!” said the e-mail from En Route with news that the company has one a bronze medal in the Design Effectiveness Awards.
The UK company received the honor for the My, Myself & My brand developed with the help of a company called 1HQ during the midst of an economic downturn. The products were put together in a visually strong packaging to capture the eye.
“1HQ created the Me, Myself & My brand – a nod to the insight that, once settled on board their flight, passengers enter a self-contained bubble,” said a description of the program. “1HQ used a bold, confident logotype and strong, simple visuals and colors to reflect the brand’s distinctive personality, create impact and help with easy product identification.”
On the package were games and puzzles to alleviate in-flight boredom.
The first Me, Myself & My products were launched in December of 2009. Soon, the sales and customers rolled in. The brand achieved more than six times its sales target. It can now be found on British Airways, Ryanair, BMI and Emirates flights.
Tonight, En Route will be on hand to receive the company’s award. But through the year, customers and passengers will enjoying the fruits of a successful combination of baking skills and branding know-how.