Tuesday, April 24, 2012
Frontier using social media to choose beers
What will it be – Colorado Native Lager, Crabtree Oatmeal Stout, Dale’s Pale Ale or Upslope Pale Ale?
Friends and followers of Frontier Airlines’ will be making the weighty decision of picking the carrier’s onboard local beer offering from now until May 15.
The airline plans to change beer offerings every other month based on votes logged on its Facebook page. Like so many regions in the United States, Colorado has a lively and growing market of of microbrews. So much so, that MillerCoors has an offering in the running in Colorado Native Lager.
Frontier already offers several Rocky Mountain State beers including Fat Tire Amber Ale, Blue Moon Belgian White and, of course, Coors Light.