If you have access to the Aircraft Interiors issue of PAX International, distributed last week in Hamburg you'll see the latest ad for digEcor (The Original Handheld IFE) on Page 25. It appears that the ad was an elaborate effort by Adam and a few dedicated and daring collaborators who endured cold weather and open flames with good humor.
You can see how he did it on his blog.
Adam's last day at digEcor was yesterday. He's heading on the University of Wisconsin -- Madison, home of the fighting Badgers, pursuing an MBA degree in Brand and Product Management. We wish him luck, and expect to see further examples of his creativity in the future.