Friday, January 17, 2014

Cruise line trend spotting by CLIA

Further down in the Cruise Line International Association’s State of the Cruise Industry report released this week is a number of developments that the group expects to see take shape in the year to come.
Like their airline counterparts, increased access to communication is occurring. CLIA says improved technology will lower the cost of onboard communications and provide more efficient passenger servicing. We noted that in a recent story where Norwegian Cruise Lines will soon have aboard the Norwegian Breakaway, a high-tech Internet modem that will promise 100 Mbps service for its passengers.

Is cruising becoming both hip and more appealing to those with an eye toward the luxurious? CLIA notes that first-time passenger growth is taking place among millennial travelers. Spurred by improving economic conditions and increased consumer confidence, CLIA says more passengers will be picking luxury category ships and onboard upgrades in the year ahead.
The decks on a cruise ship are also becoming more of a place for a family reunion. Multi-generational and celebration cruises as well as well as something called “social/affinity group travel” will be popular as well.

Cruise lines will be responding to this shifting demographic with more all-inclusive options and packaging in accommodations, services and amenities, notes CLIA

Hot destinations for 2014 will be trans-Pacific, world cruises, U.S. rivers, South America, Antarctic, Middle East, Canada/New England, Africa and Exotic Rivers of the world.

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