Tuesday, April 29, 2014

Brahim's works with snack giant on recipe booklet

Today's New Straits Times in Malaysia is reporting that the chef's at Brahim's Airline Catering have developed a recipe booklet that features some of the products of Mondelez International operations in Malaysia.

Among the Brahim's culinary talent involved in the launch are During the launch, BAC's executive sous chef Fakhrul Mohari and executive pastry chef Scott Belfield prepared five savory and five sweet dishes for using Mondelez International products such as Philadelphia Cream Cheese, Chachos, and Toblerone.

Mondelez (the global snack and food brands of the former Kraft Foods) owns iconic brands like Cadbury's chocolate and Oreo cookies. Among the recipes are crab cakes, seafood casserole, colored cheese balls, Toblerone cookies, orange syrup dome cake and Oreo cheese cake.

Don't look for the recipes on bookstore shelves, the partners are making the guide available only to people in the food service industry.

Thursday, April 24, 2014

easyJet's bid for The Bard

All the world's a stage, and this easyJet aircraft proved it on a flight between
London Gatwick and Verona

The United Kingdom airline easyJet, celebrated the 450th anniversary of Shakespeare’s birth April 23 with an attempt at a Guinness World Record performance of his complete works during a flight to Italy. 
The Reduced Shakespeare Company performed an abridged version of the playwright’s complete works in front of passengers on the 10:20 am departure from Gatwick to Verona. The play will lasted one hour and easyJet is hoping to set a Guinness World Record in the process for the “highest theatrical performance.”
The live performance was part of a wider easyJet campaign to make April 23 National William Shakespeare Day in the United Kingdom. 
The production took place onboard a special edition easyJet plane with a 12-foot image of Shakespeare on the fuselage. Three actors from the Reduced Shakespeare Company performed at the front of the aircraft and have been rehearsing in easyJet’s Luton training center in preparation for the show.  
 “Our campaign to make 23 April National Shakespeare Day has run throughout April with seat back advertising on hundreds of flights, free performances at airports and information in our inflight magazine which is read by 5 million passengers a month,” said Paul Moore, Communications Director for easyJet. “We are asking our UK passengers to sign the petition while suggesting to those from the rest of Europe that they visit the land of Shakespeare to learn more about him and see his works performed."

The petition to make April 23 National William Shakespeare Day has been backed by Stratford-Upon-Avon MP Nadhim Zahawi and Bloomsbury Publishing and needs 100,000 signatures by the end of July to take the debate to Parliament. 

Friday, April 4, 2014

WestJet converts to metric time on Fool's Day

WestJet has fooled passengers again this year for April Fool’s Day. The Canadian airline posted a video of its vice president of communications informing passengers that effective immediately all departure times would be converted to metric time.

"We recognize that as a Canadian airline we're missing an important component of truly being Canadian and that's a broader adoption of the metric system," said Richard Bartrem, vice president of communications at WestJet Airlines, in a YouTube video.

"Effective today, we're converting all our scheduled and departure times to metric time. We found some guests were frustrated with a.m. and p.m., missing that important business meeting or ruining the family vacation simply by showing up at wrong time."

Last year, the Calgary-based airline treated viewers to the promise of its "Furry Family" program, which gave passengers high hopes of flying next to dogs, cats, or even turtles. The video amassed nearly 800,000 views on YouTube.

In 2012, WestJet also got passengers excited when it joked about introducing "Kargo Kids," a program where kids would ride a "travel toboggan" to a sectioned off area of the plane while adults could fly in peace and quiet.

-Tanya Filippelli