Thursday, April 24, 2014

easyJet's bid for The Bard

All the world's a stage, and this easyJet aircraft proved it on a flight between
London Gatwick and Verona

The United Kingdom airline easyJet, celebrated the 450th anniversary of Shakespeare’s birth April 23 with an attempt at a Guinness World Record performance of his complete works during a flight to Italy. 
The Reduced Shakespeare Company performed an abridged version of the playwright’s complete works in front of passengers on the 10:20 am departure from Gatwick to Verona. The play will lasted one hour and easyJet is hoping to set a Guinness World Record in the process for the “highest theatrical performance.”
The live performance was part of a wider easyJet campaign to make April 23 National William Shakespeare Day in the United Kingdom. 
The production took place onboard a special edition easyJet plane with a 12-foot image of Shakespeare on the fuselage. Three actors from the Reduced Shakespeare Company performed at the front of the aircraft and have been rehearsing in easyJet’s Luton training center in preparation for the show.  
 “Our campaign to make 23 April National Shakespeare Day has run throughout April with seat back advertising on hundreds of flights, free performances at airports and information in our inflight magazine which is read by 5 million passengers a month,” said Paul Moore, Communications Director for easyJet. “We are asking our UK passengers to sign the petition while suggesting to those from the rest of Europe that they visit the land of Shakespeare to learn more about him and see his works performed."

The petition to make April 23 National William Shakespeare Day has been backed by Stratford-Upon-Avon MP Nadhim Zahawi and Bloomsbury Publishing and needs 100,000 signatures by the end of July to take the debate to Parliament. 

No comments:

Post a Comment