|Southwest Airlines seat coverings will walk the earth under African skies|
Southwest Airlines announced yesterday it would be sending the cast off seat products made in Kenya and the U.S. as part of its global “upcycling” initiative LUV Seat: Repurpose With Purpose.
The distribution in Kenya completes the second phase of the multi-year environmental program, which will recycle approximately 80,000 former airline seat coverings into new leather products.
In Nairobi, nonprofit organizations SOS Children's Villages Kenya, Alive & Kicking, Maasai Treads, and Life Beads Kenya will train young adults and turn the seats into shoes, soccer balls, backpacks, wallets, and makeup bags. This week, Southwest Airlines donated a majority of the products to youth across a number of villages and organizations across Kenya.
|Another soccer ball is alive and kicking|
The young adults learned how to hand-stitch 1,000 soccer balls with Alive & Kicking, which uses sports education campaigns to raise awareness about HIV/AIDS and Malaria prevention. Kenya-based GoodMakers Films and the Gina Din Foundation are at the helm of managing the project in Kenya and were instrumental in bringing the diverse organizations together. Additionally, Creative Visions Foundation was invaluable in getting the LUV Seat program off the ground.
In the U.S., Southwest Airlines joined with LooptWorks a domestic upcycling company, to create duffle and tote bags, called LUV Seat bags. Through the LUV Seat bags project, LooptWorks provided skills training and jobs for disabled adults.
If you have a suggestion for further donations, Southwest has a Twitter hashtag called #LUVSeat, where the possibility of new new partnerships have been shared online.