“The opening of a Burger King® restaurant in a shopping mall is part of Servair's development strategy which aims to expand its service offering outside airports,” said a release from the company. “Since 2012, thanks to the expertise of its teams and its knowledge in logistics and hygiene standards, Servair Abidjan develops its off air activities, including catering (school and companies) and public (with the event catering service, Grain de Sel) or airport outlets such as Air Lounge Café.”
With the opening, Ivory Coast becomes the first country in sub-Saharan Africa to have a Burger King restaurant.
Servair Abidjan is the concessionaire for the operation and management of the 90 square meter restaurant located in the new CFAO PlaYce Marcory shopping mall in Abidjan. Fifty people have been employed for its opening.
Servair has been operating in Africa since 1989, and in Ivory Coast since 2008 with the creation of Servair Abidjan following the acquisition of Abidjan Catering. With 21 units on the continent, Servair is now the leading caterer in Africa, where it employs 3,250 people.
"We are proud to announce the opening of the first Burger King® restaurant in Ivory Coast. This opening is part of the Servair international development strategy. It will help to strengthen our leading position on the African continent" said Michel Emeyriat, President and CEO of Servair, in today's announcement. "The partnership that we have initiated is an important growth driver for the diversification of Servair activities. It also reflects the quality of our expertise and our ability to exercise outside of the aviation sector, recognized through this partnership with a major international restoration player."
The new mall is catering to a growing “consumer class” in the region according to its owner. CFAO recently worked with a research institute and polling firm to determine the extent of middle class consumer growth in five countries. From the results, CFAO concluded that a consumer class will rise to more than 224 million people by 2040, compared with 78 million five years ago. The report tracks buying power such as access to credit and the consumer tastes for technology.