Friday, June 17, 2016

UEFA 2016 anthem playing on Turkish Airlines

Turkish Airlines is taking David Guetta’s UEFA EURO 2016 anthem to the 24 competing nations in this year’s tournament.

The star’s music video for This One’s For You was unveiled June 10. The Turkish Airlines presented film amassed nearly half a million views within its first day.

Turkish Airlines is the official airline partner of this summer’s competition. Passengers traveling on Turkish Airlines will be able to stream it on their in-flight entertainment systems. As part of Turkish Airline’s #EuropesBest campaign, the flag carrier has also teamed up with music streaming service Spotify. The top-charting songs from each competing nation is aggregated into a playlist (called Europe’s Best Songs), which is available on Spotify or on the campaign’s microsite,

“Music has always been a big part of football,” said Ahmet OlmuĊŸtur, Chief Marketing Officer (CMO) of Turkish Airlines, in today’s announcement. “Chants that echo around stadia have brought fans together for decades, and this new song and video from David Guetta will do just that. Turkish Airlines is thrilled to be featured in the ‘This One’s For You’ video, and we’re all looking forward to a successful tournament.”
This One’s For You was written and produced by David Guetta and features Swedish pop sensation Zara Larsson. One million fans also took part in the recording of the song through a special application created by UEFA. David Guetta performed the song at a free concert under the Eiffel Tower in Paris at last week.