Friday, July 29, 2016

Aeroflot holds InstaMeet at Aeromar

Aeromar catering products photographed at the most
recent InstaMeet 

Aeroflot recently held what it called an “InstaMeet” with Russian Instagrammers July 21 at the Aeroflot and LSG Sky Chefs subsidiary, Aeromar.

As part of the #trainingAeroflotFood project, Instagrammers visited an area that is usually closed to the public to taste Aeroflot’s new business-class menu and meet head chef Thierry Mona and Ginza Project brand chef Cristiano Lorenzini.

The InstaMeet is the third in Aeroflot’s @Training_Project program, where Instagrammers photograph areas usually off-limits to the public, learn new skills and see the chefs at work. The first InstaMeet was held in February 2015 at the Sheremetyevo training complex, and the second in May 2015 at Aeroflot’s Air Technical Centre.

The idea came from Ekaterina Mishchenkova, an Instagrammer and member of the Russian Union of Art Photographers.

“Much of what we saw at Aeromar was a real discovery, above all how famous chefs invent new dishes, analysis of passengers’ taste preferences, the use of Russian products and strict quality control,” Mishchenkova said in a release by Aeroflot.

Photos and videos from the event at Aeromar can be seen on Instagram with the #trainingAeroflotFood hashtag.

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