Thursday, November 10, 2016

IdeaWorksCompany picks top merchandising innovations

The latest report from IdeaWorksCompany in Milwaukee provides examples − covering traditional airlines, low cost carriers, and suppliers from all over the world – of unique methods by airlines that generate more revenue from the sale of tickets and ancillary.

Among the interesting efforts by airlines noted by the company:

· Asia’s Value Alliance and technology partner Air Black Box have created an online booking platform allowing individual airlines to choose how to interline with other members of the alliance.

· Jazeera boosts customer loyalty and generates ancillary revenue at its new exclusive 500 car Park and Fly facility at Kuwait Airport.

· AnadoluJet generated 100,000 new passenger trips from a campaign that provided $5 (TRL 14.90) airport transfers at its Istanbul and Ankara airport hubs.

· Virgin Atlantic increased online sales by 5% through a service making it easy for consumers to resume their booking days after visiting the site.

· American and its AAdvantage program are expected to pick up an additional $1.6 billion over three years through new credit card deals offered by two banks instead of one.

· Eurowings encouraged 45% of its consumers to upgrade to a higher fare and more frills by offering branded fares.

“Top Merchandising Innovations to Delight Air Travelers and Boost Profits” was released today as a free 16-page report available at the IdeaWorksCompany website. The 2016 Ancillary Revenue Report series is sponsored by CarTrawler.

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