Friday, July 28, 2017

Inmarsat finds high demand for high-quality inflight Wi-Fi

The third annual Global Inflight Connectivity Survey, released this week by Inmarsat revealed that airline passengers are placing an increased importance on the presence of inflight Wi-Fi.


Inmarsat conducted the survey with the help of market research company GfK. What the partners found was that a health majority of respondents are viewing Wi-Fi as a inflight necessity. Sixty-one percent of global passengers surveyed who have experienced high-quality inflight Wi-Fi rate it higher on their list of priorities than inflight entertainment when choosing an airline. 

“With airlines in every market racing to install or upgrade their Wi-Fi offering, passengers will have a choice to opt for an airline that offers high-quality broadband, and will soon turn their back on airlines not offering this,” said a July 28 release from Inmarsat. “Nearly half of respondents (44%) said they would stop using their preferred airline within the next year if it did not offer connectivity enabling them to stream or browse online without interruption.” 

The ability to connect of personal electronic devices is a top-three desire behind ticket price (53%) and flight slots (44%) for 40% of passengers who have experienced high-quality Wi-Fi. The ability to remain online and work during a flight is greatly improving passenger experience, according to more than half (56%) of business travellers who have previously used inflight Wi-Fi. Two thirds (66%) of parents traveling with children said inflight Wi-Fi helps greatly to keep children occupied during flights

Inmarsat and GfK surveyed 9,000 airline passengers from 18 countries across Europe, the Middle East, Asia Pacific, and North and Latin America. Inmarsat said it the largest global passenger survey of its kind.

“High-quality inflight Wi-Fi is changing the way people think about flying and how they spend their time in the air,” said Leo Mondale, President of Inmarsat Aviation. “Whether using the time to work, to connect with friends and family, or to pass time shopping or viewing entertainment, the availability of inflight broadband has become a major factor when choosing an airline.”
Of passengers who have experienced high-quality inflight Wi-Fi, Inmarsat found:
  • 61% say it is more important to them than onboard entertainment 
  • 45% would rather pay for Wi-Fi than use free onboard entertainment
  • 56% of passengers say a lack of reliable inflight Wi-Fi is a major cause of frustration with plane journeys 
  • 61% agree that inflight Wi-Fi takes the anxiety out of flying because they can stay in contact with people on the ground
  • 77% of passengers would pay for inflight connectivity on short haul leisure flights, an increase from 64% in 2016. Those happiest to pay are passengers aged 25-34, parents travelling with children and passengers travelling in Asia Pacific and the United States
  • 89% of passengers are willing to pay for inflight connectivity on long haul leisure flights
  • Passengers have the highest expectations of connectivity in the Asia Pacific region, where 91% of passengers are willing to pay for Wi-Fi on a long haul flight 
  • 52% of passengers would take advantage of the ability to purchase items during a flight and collect them upon arrival at the airport, providing huge opportunities for inflight e-commerce



No comments:

Post a Comment