Thursday, July 27, 2017

JetBlue taking food company entries for BlueBud mentoring program

JetBlue today announced the opening of the application process for its business mentoring program – BlueBud.

Last year's BlueBud recipient
was The Bronx Greenmarket
Hot Sauce

“Now in its third year, JetBlue’s BlueBud initiative offers innovative, socially responsible food and beverage brands special access to JetBlue senior leaders and the airline's unique product development culture, as well as valuable industry insights,” said a release from the airline. “BlueBud is focused on products from New York State. Applications are currently being accepted here until August 30, 2017.”


The program helps feed the airline’s pipeline with sustainable and innovative food products. Small companies learn what it takes to break into airline catering while remaining true to their social mission. PAX International featured the program in this issue

“With BlueBud we’re supporting food companies that have impactful ideas and responsible practices,” said Sophia Mendelsohn, head of sustainability, JetBlue. “In partnership with GrowNYC, we’re highlighting the diversity of food products grown right here in New York State. Getting products onboard an aircraft is no easy task. Brands that are conscious of their environmental impact are among our first choices to serve onboard and in our airports.”

JetBlue is partnering with GrowNYC for the selection process to connect with food and beverage businesses focused on sustainable sourcing and social responsibility. A celebration announcing the winning company will be held this fall at Project Farmhouse, GrowNYC’s state-of-the-art sustainability and education center located near Union Square in New York City. As part of the airline’s passion for ethically sourced food, JetBlue is a sponsor of Project Farmhouse which serves as a classroom for the cultivation of ideas and relationships. A broad, dynamic range of programming takes place at the Farmhouse to help plant ideas and foster healthier, environmentally-friendly decisions and actions.

“GrowNYC is pleased to once again partner with JetBlue on this important program to support local food producers,” said Marcel Van Ooyen, President/CEO at GrowNYC. “Small startup food companies face countless challenges in producing and marketing their products. JetBlue’s innovative BlueBud program gives new food and beverage companies a much-needed leg up and helps them build a foundation for success.”

Previous Winners:

Bronx Greenmarket Hot Sauce - In 2016, Bronx Greenmarket Hot Sauce was selected for the program. The hot sauce is made from local serrano peppers grown in collaboration with GrowNYC and Bronx Greenup. More than 40 Bronx greenmarket farms and community gardens grow these peppers. Each bottle sold directly supports these gardens and farmers and helps to revitalize the Bronx’s budding economy, asserting the borough as the next big culinary destination for local food in New York.


Hot Bread Kitchen - The first winner of the BlueBud program, in 2015, was Hot Bread Kitchen – a social enterprise bakery based in Harlem. The bakery creates economic opportunity through careers in food, with paid on-the-job training in baking for foreign-born and immigrant women. After a year of mentorship, the bakery learned what it takes to partner with an airline, and then pitched their product to JetBlue. 

Although being part of BlueBud is no guarantee to making it onboard, JetBlue was impressed by Hot Bread Kitchen’s pitch and introduced the bakery’s challah rolls onto its Mint brunch menu. Mint is JetBlue’s unique take on premium service and is available on select routes.

BlueBud promotes innovation and helps JetBlue offer responsible food and beverage options to its customers.

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