Tuesday, October 31, 2017

FORMIA and Qatar Airways recognize Breast Cancer Awareness Month

The “Rose Pompadour” shade of pink selected
for the amenity kit was first used
in 1757 by French porcelain maker Sèvres
    

As part of Breast Cancer Awareness Month in October, FORMIA and Qatar Airways teamed up to create hard-shell amenity kits in a signature pink hue.

The cases are miniatures of Italian luggage brand BRIC’S Bellagio and Sintesis suitcases – one for men and one for women, respectively – and were offered to passengers in First and Business Classes on long-haul flights.


“We are thrilled to have partnered with Qatar Airways and BRIC’S in supporting Breast Cancer Awareness Month and the fight against breast cancer,” said FORMIA CEO and Managing Partner Roland Grohmann in a statement last month. “FORMIA’s collaboration with Qatar Airways and BRIC’S has strengthened our relationships, and the inclusion of Castello Monte Vibiano Vecchio cosmetics further solidifies the quality and excellence being offered.” —Rachel Debling

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